Public is a unique concept for the Greek market
The Public network of stores (www.public.gr) was established in 2005, and within this short period of time managed to create a unique brand in Greece, “building bridges” with the Greek and Cypriot consumers. Within a few years, Public stores have managed to become a reference point in each city where they operate, so everybody can enjoy unique moments of entertainment, earning the loyalty and respect of customers.
In less than a decade, Public achieved two objectives: First, to be today the largest chain of entertainment department stores in the Greek market with 54 stores and 2 online shops (www.public.gr and www.public-cyprus.com.cy) in Greece and Cyprus respectively, welcoming each year more than 25 million visitors.
Second, they changed the consumer habits of the entire family, by offering a wide range of technology and entertainment products that cover the needs and wishes of even the most demanding customer of any age (music and films, mobile and digital products, sound and image, books and comics, gadgets and toys,computers and gaming).
With their modern and welcoming premises the Public stores have become a “Love Brand” for Greek consumers thanks to the combination of the high level of services and entertainment experience they offer to the visitor, with the most complete range of technology, culture and communication products available.
In Public stores choice is almost endless, between 1,156,000 products on offer. Visitors can test more than 100 technology devices, browse through books in the reading rooms, play in the interactive gaming zones, watch events free of charge and buy tickets to the most important events in town.
Aiming to become the reference point in the local communities where they operate, Public stores hold more than 1,000 free of charge events and educational seminars in Athens and all over Greece. Among others, every month there are book presentations where the special guest are important Greek and foreign writers, distinguished scientists, academics, journalists and critics. At the same time, Public stores host a large variety of technological events, such as exclusive book presentations, debates and seminars on technology applications, photography, youth entrepreneurship, use of social media, etc.